Reviews asked for on every job, answered within a day, and nothing posts without you.
Your best month produced two reviews because asking is nobody's job. Meanwhile a one-star from a price shopper sits unanswered at the top of your profile, and every prospect comparing companies reads it.
Reviews move local buying decisions and are one of the largest sources AI search engines cite for local businesses. Leaving them to chance is leaving the storefront unpainted.
- Asking becomes automatic, so review volume tracks job volume instead of memory.
- Every review gets a drafted response in your voice within a day, and you approve before anything posts.
- Unhappy customers are routed to a person for service recovery before anyone asks them for anything.
Six steps, and a person on the controls at step five.
Every Surge workflow runs the same shape: something triggers it, it qualifies or processes, it updates your system, it talks to the customer in your voice, it hands anything uncertain to a person, and it measures what changed.
- Review request on job close with a direct link
- Complaint-flagged jobs routed to the owner instead of the request queue
- Drafted responses to new reviews, queued for approval
- Post-service check-in that surfaces problems privately first
- 01Trigger
A job closes
Status set to complete in the CRM or job system.
- 02Qualify or process
Check the flag
Jobs the team marked as unhappy go to a person for service recovery, not to the request queue.
- 03System update
Record it
Request sent and outcome logged on the customer record.
- 04Customer communication
Ask, once, well
One approved text or email with a direct link, timed the way you would time it.
- 05Human escalation
Draft the response
Every new review gets a drafted reply in your queue; you approve or edit before it posts.
- 06Measurement
Measure monthly
Requests sent, reviews received, response time, and rating trend.
- Nothing posts publicly without your explicit approval
- Negative reviews always route to a person first
- Request wording and timing are set with you during the build
- Review platforms prohibit selectively asking only happy customers; the complaint flag routes a person to fix the problem, it does not filter who may review
- No incentives for reviews, ever
- Direct Google Business Profile API access requires Google's approval; most builds run through GoHighLevel's reputation tools instead
$2,000 to $5,000
One to two weeks
Request plus response drafting is a single automation.
Full pricing →- GoHighLevel
- JobNimbus
- Jobber
- Google Business Profilevalidate first
- Business SMS
What about bad reviews?
They get a drafted response in your queue within a day, written to de-escalate and take it offline. You edit or approve before it posts. And a job your team flags as a complaint goes to a person for service recovery before anyone asks for a review.
Which platforms?
Google moves local buying decisions and is the default. If another platform matters in your market, it is scoped in.
Not sure which of these applies to you?
The Free AI Revenue Roadmap is a 30-minute call and a one-page document naming your three highest-value opportunities. You keep it either way.
Find out where the revenue and the hours are going.
Thirty minutes on a call. A one-page roadmap with your three highest-value opportunities, reviewed by Austin before it is sent. Yours whether or not you hire Surge.