Every number on this site has a label that says what kind of evidence it is.
Delivered Surge project. Anonymized client result. Austin's prior professional experience. Example blueprint. Modeled estimate. No client is named, because written permission is not on file for anyone, and no testimonial appears, because none has been given.
- Delivered Surge project
- Built by Surge, live in a client's business, measured as described.
- Anonymized client result
- Measured inside a real business that is described by shape, not by name.
- Austin's prior professional experience
- From Austin's employment before Surge. Not Surge client work, and not a Surge measurement.
- Example blueprint
- A worked example of what would be built. Not a delivered project.
- Modeled estimate
- An estimate built from stated assumptions, not a measurement.
a $5M+ roofing company in Arizona
The estimates were written. Nobody was chasing them.
More estimates than ever, a smaller share closing, and follow-up living in people's heads during storm season.
$769,596
in open estimates with no follow-up on any of them
62
open estimates, 44 of them past 45 days
756
days old, the oldest one still sitting there
a $5M+ roofing company in Arizona
Monday's numbers used to cost half a day.
The owner's weekly picture lived in five systems and cost half a day to assemble, and the company was invisible in the towns its crews actually drove to.
5
systems pulled onto one page, refreshed daily
6
city pages built, live, and indexed
a $5M+ roofing company in Arizona
A text that was technically correct and practically useless.
A customer notification that was accurate and useless.
16
days it ran before it was turned off
Dental practices that were customers of Austin's former employer
Changing how treatment was presented moved case acceptance.
Patients heard a total treatment cost, said they would think about it, and never scheduled.
The pest-control company where Austin ran inside sales
The sales team did not decide how many jobs got booked. The office did.
Everybody believed booked initials were a function of the sales team's skill.
The systems we run on, and what they cost us to admit.
The implementation system
Nine phases across four arcs: decide, build, prove, operate. A build is meant to go from kickoff to accepted in 21 days, and the client's own time inside that is measured in hours, not weeks.
The acceptance test
Before we invoice, we put five real drafts in front of you and ask one question about each: would you send this as written, yes or no. Three yes is a pass. Fewer and we tune for another week or tell you honestly that it should be scoped down. We publish the test because being willing to fail it in front of you is worth more than any feature.
The pattern library
Twenty-one documented patterns from real engagements. Two of them are graded as measured; the rest are observed or inferred, and they are labeled that way internally so nobody quotes a hunch as a finding.
The agent test suite
Ten tests every client-facing agent passes before it is allowed near a customer. Zero fabrications, zero data leaks between clients, zero refusals of questions it should have answered. One fabrication fails the suite no matter how the other ninety-nine went.
Surge internal: our own systems, running Surge. Not a client engagement.
Not sure which of these applies to you?
The Free AI Revenue Roadmap is a 30-minute call and a one-page document naming your three highest-value opportunities. You keep it either way.
Find out where the revenue and the hours are going.
Thirty minutes on a call. A one-page roadmap with your three highest-value opportunities, reviewed by Austin before it is sent. Yours whether or not you hire Surge.