Changing how treatment was presented moved case acceptance.
Patients heard a total treatment cost, said they would think about it, and never scheduled.
From Austin's employment before Surge. Not Surge client work, and not a Surge measurement.
During his time at Cherry, a patient-financing company, Austin worked with hundreds of dental practices focused on increasing production and case acceptance. Patients were hearing a total treatment cost, saying they would think about it, and not scheduling.
Helped practices change how they presented treatment, working with front-desk and treatment-coordinator teams practice by practice over several years.
Those practices reported case-acceptance increases of roughly 10% to 30%. The experience also gave Austin a firsthand view into how dental practices structure their operations, present treatment, and build the habits that support consistently high production and case acceptance.
- The practices' own treatment presentation process
- Cherry's financing product
Reported by those practices to Austin during his time at Cherry. This is a firsthand professional account, not a controlled Surge measurement, and Surge did not collect or verify the underlying practice data.
This is Austin's prior professional experience, not Surge client work. The practices were Cherry's customers.
Cherry has no affiliation with Surge Advisory and does not endorse it.
No result from that time is promised to transfer to another practice.
Anonymization
No practice is named. The employer is named because the experience is attributed to it, with its permission neither sought nor implied.
Industries
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