$769,596
in open estimates with no follow-up on any of them
a $5M+ roofing company in Arizona
Read it →AI and automation for service businesses
AI systems built to increase revenue and give your team time back.
Surge finds where leads, opportunities, and employee time are falling through the cracks. Then we build practical AI and automation around the tools your business already uses.
01 / Three outcomes
01
Close more of what you already have
Leads answered in seconds. Estimates, quotes, and treatment plans followed up until they book or say no. Invoices reminded before cash gets tight.
02
Give your people their week back
Reminder calls, retyping, report-building, document chasing, and inbox sorting handed to software, so the office spends its day on customers.
03
Own what gets built
Fixed price, written scope, built inside your accounts. No Surge license, no forced retainer. If Surge vanished tomorrow it keeps working and stays yours.
Nobody decided to run the business this way. It accumulated.
- A lead came in Friday night and nobody got back to them until Monday.
- Quotes and treatment plans go out, go quiet, and nobody is chasing them.
- The front desk spends the morning on reminder calls and the afternoon on paperwork.
- Invoices age until somebody notices cash is tight.
- The weekly numbers take half a day to assemble by hand.
- The same information gets typed into three different systems.
None of these are people problems. They are missing systems, and the money already spent to earn that work leaves quietly enough that it never shows up on a report.
02 / What we build
Nine services. Eight you own when they are done, one that keeps you found.
- $2,000 to $5,000
Lead Capture and Conversion
Instant response to every call, form, and message, a few approved qualifying questions, and routing so the right person gets the right lead while it is still warm.
- $2,000 to $5,000
Sales, Estimate, and Treatment Follow-Up
The quotes, estimates, and treatment plans that go quiet get an approved follow-up cadence, so revenue you already earned the chance at stops dying in a folder.
- $2,000 to $5,000
Review and Reputation Automation
A review request that fires when the job closes, complaint-flagged jobs routed to a person first, and a drafted response to every review waiting in your approval queue.
- $2,000 to $5,000
Scheduling, Intake, and Customer Communication
Appointment reminders with reply-to-confirm, digital intake written back where staff already look, status updates from the job system, and rescheduling without phone tag.
- $2,000 to $5,000
Invoice and Collections Automation
Drafted invoices from job data, a reminder ladder that ages every open invoice, payment status written back, and exceptions routed to a person. Nothing moves money on its own.
- $8,000 to $25,000
Internal Operations and Reporting
An owner dashboard across every system, weekly and daily reporting, funnel and team reports, and the internal workflows (onboarding, documents, SOPs, inbox) that eat the office's week.
- $2,000 to $5,000
Content Distribution and Auto-Posting
A queue of posts drafted from real jobs and real questions, approved by you, scheduled and published to Google Business Profile and the social channels you use.
- $8,000 to $25,000
AI Chat and Voice Agents
A website chat agent or a voice receptionist that works from approved content, collects qualification answers, books or captures a message, and transfers anything outside the script to a person.
- Managed 90-day sprint
SEO and AI-Search Visibility Sprint
A fixed 90-day managed sprint: baseline, technical eligibility, Google Business Profile, service and local pages, structured data, citations, one authoritative piece per month, AI-search monitoring, and an end-of-sprint roadmap.
Find, build, prove, run.
The whole journey, all ten steps →01
Find
Count what is leaking before touching anything. The Roadmap call is where this starts.
02
Build
Inside the software you already own, at a fixed price agreed before work starts.
03
Prove
Tested on your real work, approved by you, and measured against the baseline we froze.
04
Run
Handed off with documentation so it keeps working, with optional support if you want it.
Free roadmap, written scope, fixed price, 50% to begin, built in your environment, tested with you, 50% at delivery, recorded walkthrough, you own it, optional support. You can stop after any step.
03 / What it costs
Fixed prices, written before work starts. No hours, no license, no forced retainer.
Single automation
$2,000 to $5,000
Usually delivered in 1 to 2 weeks
Multi-tool process build
$8,000 to $25,000
Usually delivered in 2 to 3 weeks
Custom systems
Scoped separately
Timeline set after a technical feasibility review
SEO and AI Visibility Sprint
$2,500/mo
$7,000 when the full 90-day sprint is paid upfront
04 / Proof, labeled
Real numbers, and a label on each one saying how much it is worth.
5
systems pulled onto one page, refreshed daily
a $5M+ roofing company in Arizona
Read it →$1.3M
sitting in receivables with no follow-up running
a Colorado restoration company
Read it →No client is named, because permission is not on file for anyone. Found and recovered are different claims, and the case studies say which is which, along with what was not measured.
05 / Industries
Labeled by what Surge has actually done there.
Surge has delivered here
Austin's prior professional experience
06 / Who you are working with
Austin starts with the business outcome, then chooses the simplest reliable technology that gets there.
I am Austin Brooks. I started on the phones at a pest control company and ran its inside sales team, spent three and a half years building sales enablement for a 410-person revenue team, and taught dental practices a better way to present treatment. Every one of those jobs taught the same lesson: the office decides what the sales team gets credit for.
I am not a software engineer, and Surge does not sell you one. I find the right problem, connect it to revenue or time, design the workflow, oversee the build, and help your team adopt it. When a project needs specialized development, the expertise it requires is named in the scope, and I stay accountable for the outcome.
Questions.
What does Surge actually do?
Finds where leads, opportunities, and employee time are falling through the cracks, then builds practical AI and automation around the tools you already use to close more of them and give your team time back. Fixed price, written scope, you own the result.
What happens when I request the Free AI Revenue Roadmap?
You answer a few questions on the form, then pick a 30-minute time. On the call Austin asks about your tools, leads, sales process, and where work piles up. Within two business days you get a one-page roadmap naming the three highest-value opportunities, their expected effect, their dependencies, and a recommended next step. You keep it either way.
What does it cost?
A single automation runs $2,000 to $5,000 and ships in one to two weeks. A multi-tool process build runs $8,000 to $25,000 in two to three weeks. Custom systems are scoped separately after a technical feasibility review. The 90-day SEO and AI Visibility Sprint is $2,500 a month or $7,000 upfront. Every price is on the pricing page.
Is this AI, or is it software?
Both, and what matters more is what it is allowed to do. A person approves anything that sends, posts, or pays, and anything the system is unsure about goes to a human instead of getting a confident guess.
Do you replace the software we already pay for?
No. Everything is built inside the systems your team already opens: your CRM, your phone system, your practice-management or field software, your accounting. A tool nobody opens is not a tool.
Who owns what you build?
You do. The workflow, the accounts, the documentation, and every transferable asset. No monthly Surge license, no forced retainer. Third-party tools may still charge their own fees, and those are disclosed before you sign.
Which industries do you work with?
Surge has delivered inside roofing. Austin's prior professional experience runs deep in dental and pest control. HVAC, plumbing, restoration, and other home-service companies share the same failure points and are served on the same workflows. The industries page labels each one honestly.
Find out where the revenue and the hours are going.
Thirty minutes on a call. A one-page roadmap with your three highest-value opportunities, reviewed by Austin before it is sent. Yours whether or not you hire Surge.